dashboard overview
Competitor Nails by Rakhi (Kochi) launched their Onam Series Lotus Nail Art on June 16. To compete and capture local bookings ahead of time, we must start pre-promoting our Onam collections early!
Take a look at the newly drafted Onam Festive Playbook, which features signature designs matching traditional Kasavu sarees.
new shades solid gel offer
Get professional solid gel polish on both hands or both legs for only ₹500 (regular price ₹800). Available from June 19 to June 28, 2026.
Matches traditional Kerala Kasavu sarees and gold jewelry. Promotes early bookings starting mid-July to capture clients before the festive week rush.
signature collections
🌸 Pookalam Lotus
Nude pink/peach base with hand-painted red lotuses. Detailed Art (+₹1,000).
🪙 Kasavu Gold Chrome
Milky-white base with reflective gold borders or gold foils. Detailed Art (+₹1,000).
👑 Chingam Royal Temple
Kumkum red/green base with gold geometric borders & studs. Super Detailed Art (+₹1,500).
- "Early Bird" Gold Upgrade (July 15 - Aug 10): Pre-book extensions/overlays, get one free hand-painted Onam accent nail per hand.
- "Amma & Me" Pamper (Aug 11 - Aug 31): Book two services together on slow weekdays (Mon-Thu) for 12% off both bills.
- Chingam Bridal Glam Upsell: Package upgrade for clinic brides (+₹500 for detailed Onam art instead of +₹1,000) + 15% off for 3 bridesmaids.
Audio: Trending Carnatic/chenda fusion lofi track.
Text on screen: "Kasavu outfit ready. Kasavu nails... loading. 🌾✨"
- 0-2s: Client in casual clothes holding up a folded Kasavu saree in front of the camera, showing bare, natural nails.
- 2s: She snaps her fingers or throws the saree toward the camera.
- 3-7s: Fast cut to her wearing the beautiful Kasavu saree, holding a traditional brass oil lamp. Camera zooms in on her hands showing the gorgeous milky-white nails with reflective gold chrome borders catching the light.
| Season | Months | Focus & Trends | Active Campaign |
|---|---|---|---|
| Monsoon Care | June - August | Hygiene, nail strength, preventing water-trapping. Cozy tones (mauves, hunter greens). | "Monsoon Moisture Check" / "Bring a Bestie" |
| Onam Festival | August / Sept | Pookalam patterns, hand-painted lotuses, gold chrome borders (Kasavu look). | "Onam Kasavu & Lotus" Playbook |
| Chingam Wedding | August - Sept | Traditional Hindu bridal sets (intricate gold temple borders, deep reds). | "Chingam Bridal Glam" Upgrade |
| Navratri & Diwali | October / Nov | Jewel tones (emerald, royal blue) with gold foil highlights & geometric patterns. | "Festive Sparkle Upgrade" |
| Christmas & New Year | December | Glitters, rich reds, velvet texture nails, silver chrome overlays. | "Party Ready Nails" |
| Vishu Festival | April | Kanikkonna (yellow floral) art, gold chrome, vibrant greens. | "Vishu Golden Touch" |
| Summer Wedding | April - May | Christian bridal sets (nude base, white French tip, micro-glitter, lace). | "The Perfect Match" |
Vibe: Reset, glitter cleanup, elegant winter brides.
Reel Idea: Transition from Christmas glitter to clean nude gel polish.
"Starting 2026 with clean cuticles and fresh gel overlays. Who else is ready for a reset? 💅"
Vibe: Romance, pinks, deep reds, heart art.
Reel Idea: Painting a tiny red heart on a soft pink base.
"Wear your heart on your nails. Comment 💖 if you prefer classic red or soft pink!"
Vibe: Practicality, low-maintenance nail care, clean overlays.
Post Idea: "3 reasons to choose Gel Polish Overlays over Extensions during busy months."
"No time for long extensions? Our short gel overlays keep your nails looking polished with zero maintenance. ✨"
Vibe: Golden light, yellow flowers, traditional family gatherings.
Reel Idea: Showing a yellow and gold-foil set next to Kanikkonna flowers.
"Bringing the gold of Vishu to your fingertips. 🌼 Book your slots for the festive weekend!"
Vibe: Neons, bright pastels, beach trips (Kochi beach vibe).
Post Idea: Photo gallery of summer shades: lilac, mint green, peach, and lemon.
"Hot summer days call for cool pastel nails. Which shade is your summer mood? 🍦"
Vibe: Rainy days, moisture protection, indoor self-care.
Post Idea: "Monsoon Nail Alert: Why drying your hands thoroughly prevents nail lifting."
"Monsoon rains are here! 🌧️ Did you know that trapped moisture can weaken extensions? Here is how to keep them dry..."
Vibe: Warm clinic sanctuary, escape the dampness.
Post Idea: Cross-promotion video: A client enjoying hot tea, getting a pedicure & nails done.
"Rainy outside, cozy inside. 💆♀️ Escape the monsoon dampness and treat yourself to a luxury pedicure."
Vibe: Festive shopping, traditional Kasavu outfits, bridal bookings.
Reel Idea: A fast-paced Reel showcasing gold borders & delicate lotus nail designs.
"Your Onam look isn't complete without the perfect Kasavu-matching nails. 🌾 Slots are filling fast!"
Vibe: Feast (Sadya) prep, wedding bells, royal red designs.
Campaign: Bridal Glow & Nails package upgrades.
"For nails that shine brighter than your wedding jewelry. 💍 Custom bridal designs handcrafted in Chalakudy."
Vibe: Ethnic wear, vibrant colors, glitter detailing.
Post Idea: Carousel of bold jewel tones (emerald, royal blue) with gold foil highlights.
"Add a pop of color to your ethnic outfits this Pooja season. 🪔"
Vibe: Premium luxury wedding sets, deep rich tones.
Reel Idea: Transition from plain hands to a deep maroon set with gold studs.
"Classic maroon with a touch of gold. Perfect for the winter bride. 🍷"
Vibe: Holiday parties, glitters, silver chrome, holiday velvet red.
Campaign: "Christmas Sparkle Upgrade" - Free glitter accent nail.
"Shine bright under the Christmas lights. 🎄 Book your party nails today!"
Chalakudy clients often feel traveling to Thrissur (45 mins) or Kochi (1.5 hours) for nails is a chore. We emphasize "Kochi-Standard Art, Locally in Chalakudy" to capture this market.
Nails by Rakhi (Kochi)
Celebrity-focused boutique artist. Known for luxury lifestyle content, chrome sets, and early festival launches.
Fingertips (Thrissur/Kochi)
Large dedicated nail studio chain. Focuses on extremely clean cuticle portfolio closeups and group bridal pampering events.
Agna Nail Lounge (Thrissur)
Mid-to-high lounge. Very active on Instagram, does localized trend collaborations (like football/World Cup nail art).
| Competitor | Followers | Growth (vs Baseline) | Top Campaign / Post This Week | Our Action Item |
|---|---|---|---|---|
| Nails by Rakhi | 37,718 | +19 | Onam series lotus nail art launch (June 16) | Launched Onam playbook early to match this move. |
| Agna Nail Lounge | 11,282 | +22 | Argentina World Cup fan nail art (June 17) | Create Brazil/sports-themed nail art showcase. |
| Fingertips | 28,821 | -27 | Bridal group pampering session (June 15) | Pitch our family-bride combos inside clinic. |
| Nails by Rita Kochi | 15,831 | -21 | Classic ombre gel overlay (June 19) | Promote extensions-free overlays for ₹500. |
| Nailash by Sanvi | 12,727 | +41 | Lifestyle video collab with local influencer | Identify and contact micro-influencers in Chalakudy. |